. . . "Forrest Edward Mars"@en . . . . "Forrest Mars, Sr."@en . . "1904-03-21Z"^^ . . . . . . . . "1904Z"^^ . "4.0E9"^^ . . "Forrest Edward Mars, Sr. (March 21, 1904 \u2013 July 1, 1999) was an American businessman and the driving force of the Mars candy empire. He is best known for introducing M&M's and the Mars bar, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars (n\u00E9e Kissack)."@en . .