"British marketing scientist" . . "Goodhardt, Gerald"@en . "1930Z"^^ . . "Professor"@en . . . "Gerald Goodhardt"@en . "Gerald Goodhardt (born 1930) is a marketing scientist.Apart from being the Chairman of the Board at the Ehrenberg-Bass Institute for Marketing Science, Professor Gerald Goodhardt is Emeritus Professor, City University; Visiting Professor, Kingston University and also a Visiting Research Associate, South Bank University."@en . . .