"Hip Hop Since 1978 (HHS78) was a management and production company based in New York City. It was started by Gerald \"Gee\" Roberson and Kyambo \"Hip-Hop\" Joshua. HHS78 has been involved in the daily operations of Roc-A-Fella Records since the label's inception in the early '90s. HHS78 originally signed Kanye West to their production and management company in 1998, and negotiated his signing to Roc-A-Fella Records."@en .