"Indian pop music (Hindi: \u0939\u093F\u0928\u094D\u0926\u0941\u0938\u094D\u0924\u093E\u0928\u0940 \u092A\u0949\u092A \u0938\u0902\u0917\u0940\u0924), often known as Indian-Pop, Hindi Pop, Indipop or Indi-pop, refers to pop music in India. Pop music really started in the South Asian region with the playback singer Ahmed Rushdi's song \u2018Ko Ko Korina\u2019 in 1966. It is based on an amalgamation of folk music and classical music with modern beats from different parts of the world."@en . .