"Jayrem Records is a New Zealand record company which has been operating since the early 1980s. Initially concentrating on alternative rock and indie music, the Wellington-based company was, for many years, the main rival to South Island based Flying Nun Records, and produced records which had a similar sound to its southern compatriot, though concentrating less in the Dunedin Sound groups, which were a major part of Flying Nun's repertoire."@en .