"KUBQ (98.7 FM, \"The Rock 98.7\") is a radio station licensed to serve La Grande, Oregon, in the United States of America. The station is owned by the Pacific Empire Radio Corporation. KUBQ broadcasts a rock format to eastern Oregon.All five stations owned and operated by Pacific Empire Radio Corporation, in Eastern Oregon, share a radio studio building in La Grande, Oregon, located at 2510 Cove Ave."@en . "The Rock 98.7"@en . "\"Eastern Oregon's Rock Station\""@en . . . . . "9.87e+07"^^ . . . "24796"^^ . "592.0"^^ . . "KUBQ"@en . "1977-08-15Z"^^ . . "C2" . "KLBM-FM (1977-1985)" . "KKUC (1985-1990)" .