<http://dbpedia.org/resource/Lovemark>	<http://dbpedia.org/ontology/publisher>	<http://dbpedia.org/resource/PowerHouse_Books> .
<http://dbpedia.org/resource/Lovemark>	<http://dbpedia.org/ontology/numberOfPages>	"224"^^<http://www.w3.org/2001/XMLSchema#integer> .
<http://dbpedia.org/resource/Lovemark>	<http://dbpedia.org/ontology/isbn>	"978-1-57687-204-8" .
<http://dbpedia.org/resource/Lovemark>	<http://dbpedia.org/ontology/author>	<http://dbpedia.org/resource/Kevin_Roberts_(businessman)> .
<http://dbpedia.org/resource/Lovemark>	<http://dbpedia.org/ontology/nonFictionSubject>	<http://dbpedia.org/resource/Marketing> .
<http://dbpedia.org/resource/Lovemark>	<http://xmlns.com/foaf/0.1/name>	"Lovemarks:"@en .
<http://dbpedia.org/resource/Lovemark>	<http://xmlns.com/foaf/0.1/name>	"The Future Beyond Brands"@en .
<http://dbpedia.org/resource/Lovemark>	<http://www.w3.org/2000/01/rdf-schema#comment>	"Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name  written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, \"Brands are running out of juice\". He considers that love is what is needed to rescue brands."@en .