"Severson, Paul"@en . "American music arranger" . . "Paul Severson"@en . . "non_vocal_instrumentalist" . . "2007Z"^^ . . "2007Z"^^ . . "1949Z"^^ . . "Paul Severson"@en . . "2007-05-20Z"^^ . . "Paul Severson (1929 \u2013 May 20, 2007), was an American music arranger and composer who wrote some of the most recognizable commercial music of our time. He is best known for the Doublemint gum jingle, \"Double your pleasure, double your fun with Doublemint gum\" a commercial he wrote for radio in the 1950s, that later ran on television. During his long career he received 15 Clio Awards. Severson has been called \"one of the most famous arrangers/composers you've never heard of\"."@en . "1929Z"^^ .