. . . . . . "2010-07-16Z"^^ . . . "5700.0"^^ . . . . . "The Jensen Project is the second in a series of a TV movies produced by Procter & Gamble and Wal-Mart aimed at families. The movie featured embedded marketing for the Kinect, a motion sensor add-on to the Xbox 360, several months before the product's launch. Ratings for the July 16, 2010 airing on NBC were disappointing with fewer than 4 million viewers."@en . "The Jensen Project"@en .