"The Sell-in: How the Music Business Seduced Alternative Rock is a book by Australian music journalist Craig Mathieson. It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels."@en . "280"^^ . "781.66/0994 21" . "1-86508-412-3" . "2000-11-01Z"^^ . "ML3534 .M432 2000" . "48435459" . "The Sell-in"@en . . . .