. . . . "WFIR is a News/Talk formatted broadcast radio station licensed to Roanoke, Virginia, serving the Roanoke Valley. WFIR is owned and operated by Mel Wheeler, Inc."@en . . . "\"960 AM and FM 107.3 WFIR\""@en . "31138"^^ . "W First In Roanoke" . . . . . . "B" . . "WFIR"@en . . . . . "WDBJ (1924\u20131969)" . "\"Depend On It\""@en .